Privacy & Cookies Policy

1. Introduction

ENDOC — Endocrine, Diabetes & Obesity Center (“we,” “our,” or “us”), the practice of Dr. Rabia Abdul Rehman, MD, FACE, is committed to protecting your privacy. This policy explains how we collect, use, and safeguard information when you visit https://endoc.us (“the Site”).

2. Information We Collect

• Contact form submissions — name, email address, phone number, and any message you send us.
• Appointment requests — information you provide when booking or requesting an appointment.
• Usage data — pages visited, browser type, device, and referring URL, collected automatically via cookies and analytics tools.

3. How We Use Your Information

• To respond to your inquiries and schedule appointments.
• To improve the Site and our services.
• To comply with legal and regulatory obligations.
• We do not sell or rent your personal information to third parties.

4. Cookies

Cookies are small text files stored on your device. We use the following types:

• Essential cookies — required for the Site to function (e.g., security, navigation).
• Analytics cookies — help us understand how visitors interact with the Site (e.g., Google Analytics). Data is aggregated and anonymised.

You can disable cookies in your browser settings at any time. Note that disabling cookies may affect some Site functionality.

5. HIPAA Notice

This Site is informational. Protected health information (PHI) is handled exclusively through our secure patient portal in accordance with the Health Insurance Portability and Accountability Act (HIPAA). Please do not submit PHI through the general contact form.

6. Third-Party Services

The Site may link to or integrate third-party services (e.g., appointment booking platforms, Google Maps). These services have their own privacy policies, and we encourage you to review them.

7. Data Retention

We retain contact form and appointment request data only as long as necessary to fulfil the purpose for which it was collected or as required by law.

8. Your Rights

You may request access to, correction of, or deletion of personal information we hold about you by contacting us at endocmemphis@gmail.com.

9. Changes to This Policy

We may update this policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. Continued use of the Site after changes constitutes acceptance of the updated policy.